Product Vision Document — V1.0
VeastBlueprint
Vegan · Wellness · Consciousness · Community · Token Economy
Ⓥ 8,888,888,888 tokens · SOL · Century halving model
01 — Foundation
The Living Mirror
Veast is not a fitness app. It is a digital mirror of the user's entire existence — from the weight of their body to the frequency of their soul. It maps who they are, helps them become who they're meant to be, and connects them with others walking the same path. Built on vegan principles, but welcoming all — with consciousness, not judgment.
Every element of Veast reflects its founder's persona: the Vegan Beast — living in harmonic equilibrium, balancing yin and yang, honoring both the physical and the infinite.
02 — Avatar System
The 15 Planes of Existence
The avatar occupies 70% of the home screen. It is a proportionally accurate 3D render generated from 2–4 user photos + body composition inputs (height, weight, body fat %, age, sex). It rotates, breathes, and evolves. Users can switch between 15 planes — each a deeper layer of their existence — by swiping. Every plane is connected to coaching services, causes, effects, healing practices, and educational content.
Users switch between a plain avatar and a customized version wearing collectible wearables. Historical and legendary skins (kings, warriors, philosophers, athletes) are earned or purchased. Avatar items can be overlaid, stacked, and shared.
PLANE 01
Physical
3D body render · stats · imbalances
PLANE 02
Muscular
Muscle anatomy · injury mapping · targets
PLANE 03
Skeletal
Bone structure · alignment · joint health
PLANE 04
Visceral
Organs · gut health · function overview
PLANE 05
Circulatory
Blood · lymph · cardiovascular system
PLANE 06
Nervous
Neural pathways · stress · recovery
PLANE 07
Cellular
Cell health · mitochondria · longevity
PLANE 08
Atomic
Molecule / atom visualization · elements
PLANE 09
Energy Field
Aura · biofield · electromagnetic body
PLANE 10
Chakra System
7 chakras · energy mapping · practices
PLANE 11
3rd Dimension
Physical plane awareness · grounding
PLANE 12
5th Dimension
Higher self · frequency · intuition
PLANE 13
9th Dimension
Collective consciousness · unity
PLANE 14
15th Dimension
Source field · infinite potential
PLANE 15
Rishi
The origin — pure consciousness · soul
Each plane includes: educational overview of the plane's importance · tap-to-learn on any body part · linked coaching services · cause/effect healing connections · correlated practices · ambient sound skin.
03 — Home Screen
The Dashboard
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Avatar (70% of screen)Rotational 3D render · tappable to switch planes · plain or customized toggle · wearables overlay
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Stats PanelWeight · muscle mass · body fat % · height · Veast custom metrics · current plane indicator
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Veast Token BalanceⓋ balance with logo · V currency sign · quick-access wallet
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Active Challenges StripIcon row of selected/active challenges and live events from calendar
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Daily TasksInline quick-complete checklist · linked to routines and AI recommendations
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Messages IconLeads to Community page (tribes + private chat)
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Calendar Dot IndicatorUpcoming events and challenges at a glance
04 — Navigation
App Structure
Bottom Tab Bar
- Home — Dashboard + Avatar
- Routines — Logbook + Courses
- Community — Tribes + Social
- Games — 12 games + 24 mini-games
- Store — Products + Ebooks
Burger Menu
- Community & Tribes
- Events & Games Calendar
- Veast Token Wallet
- Routines & Courses
- Coaches & Ebooks Marketplace
- Settings (full customization)
- Linked Accounts
05 — Health Tracking
Nutrition & Body Tracking
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AI Food LoggingPhoto-based food recognition via Veast Agent · auto-calculates macros and micros · manual input fallback
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Water & Supplement TrackerDaily water intake · vitamins · supplements with timing reminders
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Macro DashboardProtein / carb / fat / calorie targets · daily and weekly graphs · linked to body goals
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Diet PreferencesVegan promoted but all diets supported · conscious reminders for non-vegan choices · no discrimination
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AI Diet PlanVeast Agent drafts personalized plan → sent to assigned coach for review and fine-tuning → posted to user
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Progress PhotosMonthly progress photo log · private, coaches-only, or public feed · shared with community optionally
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Body Composition DeviceVeast-branded device sold in store · redeemable via tokens · syncs body fat % directly
06 — Training System
Routines & Logbook
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Step-by-Step Workout LoggerReal-time rep/set logging with rest timers · interactive and guided
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Coach-Approved ProtocolsAll injury recovery protocols and workout routines confirmed by human coaches before publishing to user
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AI EvaluationPost-session commentary from Veast Agent · performance vs. evolutionary framework · progress graphs
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Injury MapUser marks injury on avatar (muscle plane) → app suggests recovery protocol → coach confirms before delivery
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Progress GraphsVolume · frequency · body metrics over time · AI-driven trend analysis
07 — Social Platform
Community & Tribes
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TribesTopic-based communities · Plant Gains, Yogis, Runners, Meditators, etc. · public and private
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Social FeedPost images, stories, avatar snapshots · private / coaches-only / public toggle per post
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Follow SystemFollowers / following · public profiles · growing your audience inside the app
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Live CoachingLive chat · Q&A sessions · podcasts · online courses by coaches · daily / weekly / monthly cadence
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Avatar SharingShare any plane of avatar with coaches or community · used for accountability and coaching
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Private ChatDirect messages + tribe group chats · coach-client private channel
08 — Coach System
Coaches & Partnership
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Separate Coach SignupPartnership link with verified onboarding · coach accounts have elevated permissions
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Coach DashboardAppoint and manage clients · view their stats, avatar, logs · modify routines and diet plans
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Accountability ReportingVeast Agent reports user activity to assigned coach for accountability checks
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Content ApprovalCoaches confirm all workout routines and injury recovery protocols before they reach users
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Ebooks & Courses StoreCoaches publish ebooks and online courses through the Veast store
09 — Games
12 Games + 24 Mini-Games
All games draw on knowledge gathered in-app and in real life. Prizes include Veast tokens, NFT badges, avatar skins, and store discounts.
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12 Main GamesAnatomy quizzes · nutrition challenges · mindfulness games · fitness skill challenges · knowledge tournaments
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24 Mini-Games / ChallengesDaily and weekly streaks · timed · social · seasonal · new games added over time
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Annual Event CalendarRepeating annually · themed packages (events promote knowledge growth + token/NFT rewards)
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LeaderboardsPer tribe and global · tied to NFT badge ranks
10 — NFT Badges
Badges & Wearables
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Badge TypesEarned via: challenge completion · activity ratios · knowledge scores · platform presence · task completion
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Historical SkinsKings, warriors, philosophers, athletes from history made into wearable avatar items · earned or purchased
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App Theme SkinsEvents reward packages of related-subject skins and themes · full UI customization
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NFT UtilityDisplay on avatar · stake for token yield · redeem toward Veast token balance · trade on Solana
11 — Token Economy
Veast Token Ⓥ
| Parameter | Value |
| Name | Veast Token |
| Symbol | Ⓥ (V) |
| Blockchain | Solana |
| Total Supply | 8,888,888,888 (fixed, deflationary) |
| Base Value Anchor | 12 months subscription redeemable entirely via tokens earned through membership |
| Distribution Model | Halved each era over the next century — 50% total ever in circulation |
| Utility | Store purchases · subscription · NFT staking · SOL conversion · premium content · device purchase |
| Wallet | Secure in-app Veast wallet · balance · history · NFT gallery · staking · SOL bridge |
Token halving model — illustrative century arc:
1
0–10
22,222,222
22,222,222
25%
2
11–20
11,111,111
33,333,333
37.5%
3
21–30
5,555,555
38,888,888
43.75%
4
31–40
2,777,778
41,666,666
46.9%
5+
41–100
decreasing
→ 44,444,444
≈ 50%
50% of all tokens (44,444,444) remain locked/reserved permanently — creating engineered scarcity as adoption grows. Remaining 44M released over ~100 years via halvings.
12 — AI
The Veast Agent
Vegan Beast — Yin & Yang in Equilibrium
The Veast Agent carries the founder's personality as its default: a Vegan Beast living harmoniously in equilibrium, balancing the physical and the spiritual. A neutral personality option is also available for users who prefer it.
Capabilities: Answer basic wellness and nutrition questions · Build and propose personalized diet plans (coach-reviewed before delivery) · Analyze food photos for macros · Create avatar from user photos · Generate daily task recommendations · Evaluate workout sessions · Report activity to coaches for accountability · Build a user persona profile from conversations and behavior to serve them better over time · Drive adaptive challenge difficulty.
Persona memory: Agent tracks user personality, behavior patterns, preferences, and communication style — building a deeper understanding over time to serve with precision.
Powered by: Anthropic Claude API (claude-sonnet-4-20250514)
13 — Store
Veast Store
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Phase 1Premium vegan fitness products · body composition device · ebooks · coaching packages
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Phase 2Veast-branded attire
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Phase 3Food & supplements
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PaymentFiat (multiple options) · Veast tokens · all purchases tied to user account
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Digital + PhysicalProperly categorized · ebooks open to coaches to publish · NFT wearables and skins
14 — Settings & Integrations
Settings & Linked Accounts
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Full Per-Element CustomizationEvery section of the app configurable · notification preferences · privacy controls
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Earned SkinsAvatar skins · app themes · UI palettes · all unlocked through events and challenges
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Platform IntegrationsApple Health · Google Fit · Strava · Instagram · TikTok · YouTube — for data gathering and cross-platform promotion
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Advertising BridgeLinked platforms used to enable targeted Veast promotion across social channels once product is complete
Open Questions for Your Review
- 3D avatar pipeline: Ready Player Me (faster to market) vs. custom NeRF/Gaussian Splatting (more accurate but heavier build)? Or phase 1 RPM → phase 2 custom?
- Token launch timing: before or after MVP? Pre-sale / whitelist strategy?
- Coach vetting process: who approves coaches during partnership onboarding?
- Subscription tiers: free / premium / coach — what are the exact feature gates per tier?
- NFT marketplace: Veast internal marketplace vs. listing on Magic Eden/Tensor?
- Live coaching infrastructure: build custom streaming or integrate with Zoom/StreamYard SDK?
- Geolocation for events: in-person community events in future roadmap?
- Founding token allocation: what % reserved for team, advisors, treasury, community?