MEET THE VEGAN BEAST

The Story Behind Veast Life

I'm Amir, the Vegan Beast. Veast Life was born from relentless experimentation, immigrant grit, and a calling to prove that plant-based living can deliver limitless strength, spirituality, and service. Every program, product, and community moment is sculpted to help you feel alive, aligned, and unstoppable.

My Background and Journey

Every chapter of my life—from Tehran's playgrounds to Canadian sound stages—shaped the resilience and compassion that power Veast Life today.

Childhood Dreams and Challenges

At eight, I knew I wanted to be an actor. The dream sparked deep, fueled by hours alone with Bollywood and Hollywood films, but I couldn’t share it—too lanky, too mocked, too insecure to speak. In 2004, my dad’s accident crushed his left shoulder. Doctors warned: surgery could mean amputation or a slim shot at movement. We chose nothing, and I watched him live half-broken, his pain shaping my resolve.

Immigration Journey

By my teens, that dream drove me to leave Iran—alone. In 2009, I landed in India to learn English, but the culture shock was too much. Four months later, I moved to Turkey, grinding through language lessons, still hiding my ambition.

Physical Transformation

In 2010, I started lifting weights—not for vanity, but to build strength inside and out. That’s when the Beast was born, raw and relentless.

Mentoring Dad

In 2012, after two years of training, I convinced my dad to hit the gym. By 2013, he was swimming, pressing weights, moving his arm like the accident never happened. That moment taught me I could rebuild lives, not just muscles.

Self-Discovery and Resilience

Later that year, so-called friends sneered, “Amir can’t be happy without us.” I cut them off, turned inward, and found Stoicism—its wisdom echoed my grandparents’ grit. I shed the people-pleaser for good.

Rock Bottom and Recovery

In 2014, I hit rock bottom—fourteen Turkish lira, about eight dollars, in my pocket. Family wealth was gone, lost to politics and currency crashes. I went hungry but kept lifting, kept building.

Filmmaking Breakthrough

In 2016, Trump’s travel ban killed my U.S. dreams, so I pivoted to Canada. In 2017, film school in Turkey paid off—one of my shorts hit semifinalist at LA Cinefest. Stories weren’t just dreams anymore; they were my voice.

Vegan Transition and VEAST Mission

In 2018, I applied for Canada myself—consultants had lied and stolen for years. Landed in 2019, enrolled in film and acting school, vlogging to sharpen my speech and presence. That August, I went vegetarian, questioning if I truly loved animals. By 2020, I was fully vegan—the Beast became the Vegan Beast, living compassion over hypocrisy. Then the pandemic hit. No vaccine for me; I stood by my holistic beliefs. Barred from gyms and studios, pushed to my limits, I found peace in nature—woods, earth, silence. I always chose the hardest path, not for pain, but to forge peace. Be tough on yourself, easy on others. Acting was never about fame—it was about reaching people. As a trainer, I helped clients heal injuries, build confidence, transform their minds. They’d say, “You changed my life.” That’s when I knew—VEAST was my mission. Not just a brand, but a way to share my scars, my lessons, my fight. To help you grow—body, mind, spirit—into a stronger, united version of yourself. Your journey starts here. This is just the beginning!

Vision for Veast Life

A holistic ecosystem that empowers wellness warriors with integrated coaching, community, and conscious technology.

Comprehensive Wellness Empowerment

Holistic health weaving fitness, mindset, sleep, and nourishment into daily practice. Veast Life is built to provide tools that address all aspects of wellness, ensuring users achieve balanced, sustainable health.

Beyond Traditional Training

Our vision is to empower individuals with a holistic wellness approach, integrating physical fitness, mental resilience, sleep optimization, meditation, breath work, yoga, vegan nutrition, and a supportive community. We go beyond gym routines to foster total transformation.

Future Developments with Experts

Expanding offerings curated with specialists who serve diverse needs at elite levels. In the future, Veast Life will collaborate with experts in various fields to offer specialized programs tailored to individual needs.

Collaborative Platform

A transparent space where coaches thrive and members stay inspired. Veast Life is designed as a community hub where users can connect, share, and grow together under expert guidance.

Web3 Token System

Leveraging technology to reward commitment and contribution. Introducing a Web3 token system to incentivize engagement and foster a rewarding ecosystem for all participants.

Why Choose Veast for Your Health Journey?

Veast Life blends personal mastery, expert expansion, and Earth-first values to deliver results with heart.

Amir's Expertise

Led by Amir, the Vegan Beast, with decades of experience in fitness, rehab, mindfulness, and mindset coaching. My personal journey ensures authentic, effective guidance for your transformation.

Future Expert Expansion

Curating a network of specialists in posture correction, mindfulness, self-mastery, psychology, and philosophy, ensuring a comprehensive health approach. Veast Life will evolve to include diverse expert insights for tailored wellness.

Benefits of Choosing Veast

A commitment to sustainability, personal excellence, and collective growth. Users gain access to holistic tools, community support, and innovative features that promote long-term health and vitality.

Personal Core Values (V-E-A-S-T)

Five principles that anchor every decision, ritual, and relationship inside Veast Life.

V - Vitality

Life lived with amplified energy and presence.

E - Energy

Embracing life with energy and vigor through holistic practices that nourish body and mind for a vibrant, sustainable lifestyle.

A - Athleticism

Strength, agility, and adaptability for every body.

S - Spirituality

Inner peace and connection as daily practice.

T - Transformation

Growth honored as a sacred journey.